WALMART'S GERMAN EXPANSION: A TALE OF TWO DECADES

Walmart's German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late early 2000s, eager to replicate its triumph seen in the United States. The retail giant opened a series of stores, aiming to conquer market share. However, first years were marked by challenges. Consumers in Germany proved unresponsive to Walmart's strategy, which differed significantly fro

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